Asa Hiken (@asabhiken) 's Twitter Profile
Asa Hiken

@asabhiken

tech reporter @adage

ID: 1912445988

calendar_today27-09-2013 22:36:00

326 Tweet

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Asa Hiken (@asabhiken) 's Twitter Profile Photo

One tidbit that flew under the radar in SBF's DealBook interview: He called their marketing efforts "bullshit" and "unimpactful" adage.com/article/digita…

Asa Hiken (@asabhiken) 's Twitter Profile Photo

Ad agencies now face implication in crypto's consumer trust problem And there's precedent: in 2017, the FTC filed charges against agency Synergixx for creating deceptive dietary ads w/ spokespeople who had no expertise in the subject... Sound familiar? adage.com/article/digita…

Asa Hiken (@asabhiken) 's Twitter Profile Photo

In its lawsuit, CFTC accused FTX of using commingled funds to finance its marketing, including the Larry David Super Bowl ad I guess we now know how FTX managed to spend so lavishly on advertising: stolen money adage.com/article/digita…

Patrick Coffee (@patrickcoffee) 's Twitter Profile Photo

So how did FTX pay for that Super Bowl ad and stadium deal? Illegally. With customer funds, according to the CFTC lawsuit. via Asa Hiken adage.com/article/digita…

So how did FTX pay for that Super Bowl ad and stadium deal? 

Illegally. With customer funds, according to the CFTC lawsuit. via <a href="/asabhiken/">Asa Hiken</a>  adage.com/article/digita…
Asa Hiken (@asabhiken) 's Twitter Profile Photo

Assuming Marszalek is telling the truth (which was not the case last summer), this would put Crypto.com’s current headcount at about half (little more than 2500) of what it was 8 months ago

Asa Hiken (@asabhiken) 's Twitter Profile Photo

Looks like content farms are using AI-generated images in their ads...and not checking for terrifying discontinuity? Saw these melting grandparents on the side of a crypto news site

Looks like content farms are using AI-generated images in their ads...and not checking for terrifying discontinuity?

Saw these melting grandparents on the side of a crypto news site
Wharton Marketing Matters (@sxmmarketing) 's Twitter Profile Photo

We are LIVE on Wharton Marketing Matters with @AdAge's @AsabHiken talking about Marketing News of the week including M&M’s ‘spokescandies’ controversy, what brands need to know about #GenerativeAI & #ChatGPT, #Metaverse Marketing and more! ☎️OPEN CALLS! 844-942-7866☎️

We are LIVE on <a href="/SXMMarketing/">Wharton Marketing Matters</a> with @AdAge's @AsabHiken talking about Marketing News of the week including M&amp;M’s ‘spokescandies’ controversy, what brands need to know about #GenerativeAI &amp; #ChatGPT, #Metaverse Marketing and more! 

☎️OPEN CALLS! 844-942-7866☎️
Ad Age (@adage) 's Twitter Profile Photo

In a rare spat among industry trade groups, CEOs of the ANA and 4A’s issued a statement today criticizing IAB CEO David Cohen for his tone, wording and some of the substance of a speech he made against privacy-focused critics of the digital media industry. ow.ly/KmLY50MFKpM

Garett Sloane (@garettsloane) 's Twitter Profile Photo

Ad Age's Web3 Marketing Trailblazers is picking up momentum. A first of its kind for our publication, and we are scouring all brands, startups and ad agencies for the builders who are toiling away here. adage.com/article/digita…

Asa Hiken (@asabhiken) 's Twitter Profile Photo

The fact that OKX was actually considering casting Jonah Hill as SBF in a Super Bowl ad, and now we'll never get to experience that, is one of the more poignant losses of the FTX collapse adage.com/article/specia…

Patrick Coffee (@patrickcoffee) 's Twitter Profile Photo

“Boring is not bad”: crypto brands shake up their marketing post-FTX. New taglines for Coinbase (“Ignore the noise. Keep building.”), eToro (“Originality is overrated”), Bittrex (“Here today. Here tomorrow.”) OKX also cancelled an SB ad, h/t Asa Hiken wsj.com/articles/crypt…

Mark Fischer (@markfischerny) 's Twitter Profile Photo

QR codes, like the one seen in that #SuperBowl ad from Web3 gaming company Limit Break, aren't going away anytime soon, as Asa Hiken reports: adage.com/article/specia…

Ad Age (@adage) 's Twitter Profile Photo

“About 80% of my creator friends are done [with Web3],” said Coco, a well-known NFT artist and founding member of the digital art collective Stardust Society. ow.ly/ihhr50N9FgE