JAMA Health Forum
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JAMA Health Forum is a member of the JAMA Network, a consortium of peer-reviewed, general medical and specialty publications.
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https://jamahealthforum.com 27-01-2011 23:04:15
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From JAMA Health Forum: When viewing direct-to-consumer ads for a fictitious Alzheimer’s drug with varying risk and benefit information, this study found that prominently displaying severe side effects resulted in consumers perceiving the drug as riskier. ja.ma/4e1MCER