This is why I stopped fantasy league 😩

There is a sense from marketers that targeting older consumers is a waste as they are set in their brand choices. The #ForerunnerReport research showed the opposite. Some categories are set, but older consumers are highly influenced by marketing

Insane! Great memories

Young South Africans are taking longer to leave their parents' homes - report | William Brederode brnw.ch/21wEn4M

Can someone please help Thomas?

When it’s 23:30 and you are 3 1/4 hours (95%) into the latest Scorsese movie and this happens 😩😩

Love these brand response campaigns. Just waiting for things to get weird with people starting to fish for free stuff 🙄

Been listening to this so much… brilliant compilation!! Mark Knopfler PLEASE do some more touring. Also lots of dates so that I can get tickets (will fly in from South Africa)… oh please 🙏🏼🙏🏼🙏🏼🙏🏼🙏🏼

Just got back! So good! Thanks IMAX … please keep them coming (I can give you suggestions 😅)

I’d be weeping… hope I get a chance #DavidGilmour 🙏🏼🙏🏼🙏🏼

Some recent work that we did trying to get a feel for the South African consumer landscape. While household income is not a perfect window into consumer behaviour, there is so much to learn from digging into each segment.

My first #SowetoDerby … the stadium truly does shake 🫨 🤩🤩 amazing day out and a fantastic game!! Thanks Tumelo Chaka™ and well done Orlando Pirates

Wow.

Always feels like a bit of a sin #kitkat

Some of our research from the ⁦UCT Liberty Institute of Strategic Marketing⁩ quoted in the ⁦The New York Times⁩ this week. Very thought provoking piece ⁦John Eligon⁩ and team nytimes.com/interactive/20…

A Gini coefficient just doesn’t give the detail to visualize inequality. Here is a different view…

Marketing Twitter would be much more peaceful if people stopped saying: “(Person)… just reinvented marketing” and just said: “(Person)… just did something innovative” 🙄

Even while at school Garfield warned me 😭😭😭

Been working at this for a year. Its going to be a superb morning in JHB! Some amazing speakers lined up to look at the majority of SA consumers. I haven't ever seen much written specifically about the Working Class (14 million consumers earning R8-22k household income).