James Lappeman (@jameslappeman) 's Twitter Profile
James Lappeman

@jameslappeman

UCT Liberty Institute of Strategic Marketing | Mainly Marketing & Education | PhD in consumer behaviour | oh and some soccer and music

ID: 54841719

linkhttp://libertyinstitute.uct.ac.za calendar_today08-07-2009 08:46:24

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James Lappeman (@jameslappeman) 's Twitter Profile Photo
James Lappeman
@jameslappeman

10 months ago

There is a sense from marketers that targeting older consumers is a waste as they are set in their brand choices. The #ForerunnerReport research showed the opposite. Some categories are set, but older consumers are highly influenced by marketing

There is a sense from marketers that targeting older consumers is a waste as they are set in their brand choices. The #ForerunnerReport research showed the opposite. Some categories are set, but older consumers are highly influenced by marketing