What nobody tells you about the #freelance writing life is the waiting - waiting for replies to pitches, waiting for edits, writing for publication, waiting for payments, waiting for inspiration (or dread, whichever kicks in earlier). Oh, so much waiting.

Whatever you do for a nation, it is never going to be enough. Some people will eventually climb on your statue and bring it down, blow by blow. Back home, when Nehru passed away, the Kashmiri Pandits were out on streets, beating their chest. “Babb’e saaniey, acch gay kaani’e” (O

I know sh**t about politics. But, seeing 'Bangabandhu''s statue being disrespected makes me sad. One might have every reason to hate PM Hasina, but destroying the father of the nation's statue highlights sheer lack of knowledge and gratitude.

Men in power supporting a serial sex offender is not new in Tamilnadu. However women doing the same is a next level wow.

This first one is disgusting and not funny. Nothing revolutionary about this, just very creepy. Out of all the things you could have picked up from her house to prove a point, you pick a woman's undergarments. Not 'rapey' at all

10 miles north of Jericho, in the Palestinian village of Al-Auja, American journalist Brendan F. Rains is covering settler attacks against Palestinian water sources/ infrastructure. As his car was stopped, belligerent Israeli settlers taunted, spit and threw beer at him.

This is brilliant! The French journalist asks #ImaneKhelif to speak in French, assuming that since France colonised Algeria, Imane must be Francophone. She told him in English that she will answer in Arabic! This deserves another medal.

More power to you

In this week's Weekender CMO, Lance Bennett, Vice-president, Sales and Marketing, Mercedes-Benz India, in a conversation with Storyboard18, shares his take on how to avoid workplace burnout and the importance for a professional to be open to opportunities. By Kashmeera Murthy (She/Her)

In a conversation with Storyboard18, Piyush and Prasoon Pandey, the veteran ad men, and actor Rajesh Khera, touch upon the genesis of the ad, and the aftermath post its release. Ogilvy | Pidilite Industries By Kashmeera Murthy (She/Her)

Rahul Mathew, CCO, DDB Mudra Group DDB Mudra Group , in a conversation with Storyboard18, touched upon the advertising journey of Volkswagen since its arrival on Indian shores. By Kashmeera Murthy (She/Her)

In May 2024, The Mumbai bench of the National Company Law Tribunal (NCLT) has approved the merger plan involving Reliance Industries Ltd's Viacom18, its wholly-owned subsidiary Digital18, and Walt Disney's Star India.

क्षमस्व देव पाहि माम्। Forgive me, O God, and protect me.

Adivasi hair oil: Are the influencer endorsements and product packaging credible? By Kashmeera Murthy (She/Her) GOZOOP Group | DDB Mudra Group storyboard18.com/brand-makers/a…

Arvind R P, chief marketing officer, McDonald's India McDonald's (W&S) adds that one of the principles of advertising is the fact that there aren't that many stories out there, so we need to find new and interesting ways of narrating the same ones. storyboard18.com/brand-makers/d…

Their Sambhar prepared with spoonfulls of jaggery is not bad though

Vikas Khanna, Michelin Star Chef, gives it back to BBC news anchor. Anchor: In India, you were not from a rich family. So your sense of hunger must have come from there. Vikas: No, I'm from Amritsar, everyone gets fed there in the langars. My sense of hunger came from New York!

Storyboard18 spoke to veteran ad men Piyush Pandey, Rajiv Rao, and filmmaker Prakash Varma, who discussed the making of the iconic film that’s left indelible pugmarks on the landscape of Indian advertising. Ogilvy | Vodafone Group By Kashmeera Murthy (She/Her)

Do you remember when you joined X? I do! #MyXAnniversary