Kate Stanford(@katefstanford) 's Twitter Profileg
Kate Stanford

@katefstanford

Global marketing @Google. YouTube, Google Ads, Think with Google. New Yorker turned Jersey girl. Views are my own.

ID:70687459

calendar_today01-09-2009 14:08:25

280 Tweets

178 Followers

183 Following

Kate Stanford(@katefstanford) 's Twitter Profile Photo

Modern consumers rely on YouTube for guidance during every part of the shopping journey — whether it’s unboxing clips, product reviews, or how-to videos. Find out how brands can benefit from this close relationship between YouTube and our audience: google.smh.re/1yd9

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Kate Stanford(@katefstanford) 's Twitter Profile Photo

Enabling to earn a living has always been a core part of YouTube’s mission. It’s great to see YouTube's wide-ranging monetization tools, like the new Shorts revenue-sharing program, praised in this Campaign US article. google.smh.re/1yC0

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Watching YouTube Shorts on the big screen is such an awesome experience - I never realized what I was missing. And this way I can get my kids to watch with me. :) Kudos to the team of PMs, engineers, designers & researchers who made this happen! google.smh.re/1wcO

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When short-term, performance marketing didn't work for ASOS, it decided to refocus its efforts on long-term brand building on YouTube. Take a look at how the brand is experimenting with authentic storytelling with YouTubeCreators: google.smh.re/1w4K

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Missed ? Read on to catch highlights from our recent holiday shopping event, where more than 30 of YouTube’s most popular creators partnered with brands like Ulta Beauty, TULA Skincare and r.e.m. beauty to create personalized, shoppable content. google.smh.re/1vLH

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So proud of how YouTube continues to invest in limiting the spread of misinformation. More critical now than ever.

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This is my life goal. Wonder if I can hang in there long enough to be the fastest! (Also, good argument for the starter pose)

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Kate Stanford(@katefstanford) 's Twitter Profile Photo

Would you let your 14-year-old live alone in NYC for a summer? Michael Skolnik’s parents did, and it taught him to be confident and independent at a young age. This is a fascinating article on unconventional approaches to raising confident kids. google.smh.re/1jjW

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Children’s are declining in Western countries, research from nature finds. This is deeply concerning for parents. What do you think are some common warning signs a child might be struggling? google.smh.re/1jLi

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I always love reading The Booker Prizes' nominations. This year’s shortlist includes diverse authors who explore themes like racism, colonization, and willful blindness. I haven't read any of them yet - have you? Any specific recommendations? google.smh.re/1jJ1

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Kate Stanford(@katefstanford) 's Twitter Profile Photo

So sad to have missed attending the YouTube Morning Show at AWNY in person - but it's worth a rewatch to understand the latest viewer insights and trends!

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Kate Stanford(@katefstanford) 's Twitter Profile Photo

As you may have heard during , it is now easier than ever for people to shop for what they love on YouTube! Read our blog to learn more about what that entails for marketers and brands: google.smh.re/1jGL

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