A big ride calls for a big celebration. And when the stakes are at their highest, we like to celebrate even harder. See all the epic rides and celebrations at the 2024 World Finals Championship May 18 - 19 at AT&T Stadium.

The Nashville Team Draft Party seemed to be a mini preview of what’s to come at Kid Rock's Rock N Rodeo on May 17 at AT&T Stadium. Get in on the party and a revolutionary team rodeo in May. Get your tickets now at pbrworldfinals.com

Billings women's bull rider Jonnie Jonckowski honored by PBR 406mtsports.com/rodeo/the-jj-x…

No explanation needed here. He’s called Legend for a reason. As one of the world’s rankest, he’ll be at the World Finals Championship May 18 - 19 at AT&T Stadium. Will you? Buy your seats now. You’ll only use half.

Pioneering bull riding legend Jonnie Jonckowski is in the house tonight in Billings. Please say hello on the concourse after the event & see her new PBR merch line. Jonnie pours every penny back into Angel Horses, rescuing horses for equine therapy. swxlocalsports.com/montana/more/s…

Pioneering bull riding legend Jonnie Jonckowski is in the house tonight in Billings. Please say hello on the concourse after the event & see her new PBR merch line. Jonnie pours every penny back into Angel Horses, rescuing horses for equine therapy. swxlocalsports.com/montana/more/s…

The 2024 Eliminations Rounds are pretty simple. But here’s what you need to know. Survive and advance isn’t confined to March. Come May, it’s ride now or be forced to seek redemption. Join the thrills and see all the action live Cowtown Coliseum, May 9-12.

.Cole Hauser is bringing the ULTIMATE Tailgate Party to this year’s PBR World Finals.

From rider arrivals to concerts from VAVO and Dean James, we’ve got you covered – Throwdown with us on Saturday, May 18th at AT&T Stadium.

The PBR Teams Expansion Draft was wild. okwildcatters selected Kaique Pacheco then traded him to the Austin Gamblers for Cort McFadden & Austin Richardson. New York Mavericks chose Vitor Losnake as their franchise star. Florida Freedom secured the No. 1 pick in the New Rider Draft.

The 2024 PBR Teams Expansion Draft is now LIVE on Cowboy Channel and RidePass Pluto TV.

Read all about the inductees. >> bit.ly/4aSQTsZ

Annual Heroes & Legends class inductions are more important now than ever. These exceptional individuals are honored for their performance in the arena. But equal to that is how they lived their lives off the dirt, setting an example for all while promoting the Western lifestyle.

Who will the newest PBR Heroes & Legends be? Tune here for our Class of 2024 Induction Announcement from the National Cowboy & Western Heritage Museum in Oklahoma City.
bit.ly/4avnncI

Flyin’ Wired is a standout for flying off the handle. And when the stakes are high this May, he’ll be ready to fight for a world title. Come see for yourself and get your tickets today.

40 years after EZ-ACCESS began selling inflatable bathtubs from a kitchen table, the company employs nearly 300 and is a leader in access products all made in America. We are flattered & honored they have now chosen PBR to build the EZ-ACCESS brand.

mensjournal.com/pursuits/rodeo…

The competition to win a million dollars at Kid Rock’s Rock N Rodeo began with the coaches picks on Draft Day! Check out the strategies and trash talking hi jinx in a 1-hour special tonight at 8pm ET on The Cowboy Channel.

Another week on the road to World Finals. Who’s gonna be there?

TUNE IN NOTICE: Cowboy Channel will air Kid Rock’s Rock N Rodeo Draft Show on Sun, April 7 at 8 p.m. EDT, providing a fun look inside the private draft that built the rosters for the transformational rodeo scheduled to compete AT&T Stadium on May 17
pbr.com/news/2024/04/k…

It’s something you really have to see to believe. And the World Finals will take things to a whole new level. Come see it live May 9-19 and get your tickets now.

For Round 1 of First PREMIER Bank PBR Sioux Falls Presented By Cooper Tires, my Beat The CEO picks are Sage Kimzey, Cassio Dias, and John Crimber. Make your picks and try to beat me at PBR.com/H2H!