Sources: WBD continues to hold talks with the NBA about keeping the rights, but it's more likely the league signs papers with NBCUniversal, forcing WBD to match (Alex Sherman / CNBC)

cnbc.com/2024/05/16/nba…
mediagazer.com/240518/p2#a240…

New tech bro trend: Spend the morning in jail before important events. It’s like an ice bath but more intense.

Ok but is it good?

He’s gonna shoot 61 today isn’t he

'There are bigger concerns with this product than the name,' says Alex Sherman after Disney, Fox and Warner Bros. Discovery revealed the name of their sports-streaming service: Venu Sports. $DIS $FOX $WBD

The NBA is in the process of picking its TV partners, but future deals hinge on Warner Bros. Discovery’s next move. Alex Sherman reports. $WBD

Coming up on Last Call … talking NBA, “Venu,” and upfronts.

In about ten minutes with the man, the myth, the legend Brian Sullivan

More on this and Spulu -- I mean, Venu -- and my take on upfronts week, now concluded ... coming up live at 7:12 pm ET, on the dot, on
Last Call

NBA update: The league continues to hold talks with Warner Bros Discovery on striking a deal, but what's most likely to happen is the NBA signs papers with NBCUniversal and forces $WBD to match.

What happens then could become a legal matter. Story here: cnbc.com/2024/05/16/nba…

BREAKING: I’m told it’s Venu like Venue.

Venu like Venue or Venu like Ven-New?

*paid actors *

Email:
Hi Alex,

YouTube just wrapped its 13th annual Brandcast at David Geffen Hall

Me: Still watching the ongoing Brandcast at David Geffen Hall

Another clear tone difference between legacy media and YouTube …

Legacy media companies always invite comedians to lovingly shit on advertisers and upfronts in general.

YouTube at BrandCast is unironically celebrating advertisers and their campaigns.

Roger Goodell makes an appearance at the YouTube Brandcast event

A 6 pm start time for YouTube’s upfront helps the vibe …. Much more of a show/concert feel than the earlier events.

It was a big deal when Netflix chose Microsoft as its tech provider. That will end now. Netflix bringing adtech in house. Netflix will begin testing in Canada later this year and will launch in U.S. in 2Q 2025, with goal of going live everywhere by end ‘25 cnbc.com/2024/05/15/net…