Oooh—love Arjoon Bose's view on what a brand's purpose truly is! ❤️

ADWEEK #SMWEurope #AdweekCreator

'I want to go back to what brands should really be doing. Solving problems and delivering joy.'

Christine Gritmon ❤️ #ChatAboutBrand spoke to General Mills Arjoon Bose, Arjoon Bose, about his key takeaways at #SMWEurope .

Before saying anything else, adidas' Vicky L. Free addressed the brand’s recent rift with Kanye West and the Yeezy brand:

“One thing I want to make clear: Our conviction is clear, we do not support antisemitic, racist and hate speech. …

#SMWEurope

In this fireside chat, Vicky L. Free and Antonio J Lucio delve into adidas’ focus on building a purpose-driven brand that matches storytelling with story doing. #SMWEurope adweek.it/SMWEuro22

Speaking about the adidas engagement strategy - “there isn’t a growth strategy that wins without women” states Vicky Free who began the interview with Antonio J Lucio condemning all hate speech. Powerful moment #smweurope ADWEEK

“Social media moves at the speed of culture” - heard so much about pace and niche engagement with communities during the last few days. Love that phrase from Vicky Free which sums things up so well. #smweurope

Day 3 of Adweek's #SMWEurope begins now! CEO Juliette Morris kicks us off. Stay tuned and register virtually to discover insights from global leaders about social platforms, Web3, the metaverse and beyond. adweek.it/SMWEuro22

Disruptive marketers 🤝 #SMWEurope . Join today for live discussions on the power of community, brand love and the future of commerce. Tag your team and tune in starting at 9:30 a.m. GMT.

Today a jam packed Social Media Week kicks off. 🎉
If your attending & curious about how brands are starting to test and learn in the #metaverse . 🧪
Come check out the fascinating speakers on our panel at 11:45.
#smweurope 🧠

Starting my Monday on the right foot by attending day-one of Social Media Week to learn more about where social media is going and what it means for brands adapting to those developments. Here we go!👩‍💻

#SMWEurope ADWEEK

It’s time for a few days of geeking out! #SMW22 #SocialMediaWeekEurope Social Media Week

Happy to hear from Hootsuite 🦉's CMO Maggie Lower that despite the recession, this is not a time for brands to pull back on their digital/social strategy but to advance.

At the ADWEEK #SMWEurope 's session on 'Your Guide To The Unpredictable Future Of Social Media'.

The sessions at ADWEEK #SMWEurope just keep getting more and more interesting.

We're at Social Media Week Europe! Let's go!! 🙌

Comedic creator Lil Man chats about his first viral video and why it got 20 million views! 😆🙌

Social Media Week ADWEEK #SMWEurope

Breaking: Digitas UK CEO Dani Bassil Set to Depart buff.ly/3KLUzRj

This week, #5Things is recapping all the best takeaways from Social Media Week 2022. From the importance of co-creation to the future possibilities of NFTs, we’re bringing you the scoop from our on-the-ground coverage in NY. Listen now: pod.link/1488687476

Exclusive: Why Media.Monks is merging with tech consultancy TheorumOne buff.ly/3lhMOGT

Community unites people and makes people feel like they’re part of something bigger than themselves. Love the focus on community building in “Unleashing Fandom: Why Community Matters” w. Erin Wayne from Riot Games #smw #smw nyc Social Media Week #communitymanager

67% of content on social is made by creators.

Only 12% make more than 50k/year.

Brands and platforms need to invest more in the folks delivering for them. #smw