Only in #Minnesota

Senior director Tess (Donahue) MacGibbon talks with MM+M Magazine about opportunities for healthcare organizations across sectors to leverage tried and true loyalty strategies to bring their customers closer to their brands.

#brandloyalty #podcast #marketingstrategy #healthcare #Marketing

Senior director Tess (Donahue) MacGibbon shares opportunities for every health sector to leverage #loyalty strategies to create personalized, long-term relationships across health sectors.

bit.ly/TLG_health

#healthcare #patientexperience #marketing #healthsystema #healthinnovation

“Phygital” retail experiences offer opportunities to fold your customers closer to your business by allowing customers to interact with and purchase from you when, where & how they prefer.

bit.ly/GIFTS_phygital
Gifts and Dec

#retail #marketingtips #PHYGITAL

This month's newsletter digs into loyalty in health care; sustainability; user-generated content & change management. #ICYMI , you can still get our 2023 Trends report!

bit.ly/TOL_JAN23

#healthcare #marketing #branding #loyaltyprograms #contentmarketing #changemanagement

As part of our series celebrating #BlackHistoryMonth , we recognize three Black leaders in copywriting, design, and advertising. Learn more about how these Americans shaped today’s creative sector:
bit.ly/TLG_BHM1

#blackinnovator #blackexcellence #shareblackstories

We want to congratulate our colleagues who’ve been selected as finalists for our annual Impact Award—given to those who’ve had the greatest impact on our business over the past year, as nominated by members of the Lacek Leadership Team.

#IMPACTors #leadership #awardsseason

Looking ahead to the biggest 2023 #Trends in #Loyalty + #CRM , the experts at THE LACEK GROUP, an Ogilvy Experience Company have identified 5 big-picture marketplace shifts that will impact loyalty & customer relationship management strategies in the coming year.

Download the report: okt.to/NryV6M

Montanna Cervenka, a Gen Z marketer, consumer and author of our recent white paper, will share her insights on how Gen Z is transforming brand loyalty.

Grab a lunch and join us on Jan 26th: bit.ly/GenZloyalty_we…

#GenZ #MarketingStrategy #branding

Over the past 4 years partnering with MN’s largest emergency shelter, we've loved volunteering, raising funds, giving goods & connecting with PeopleServingPeople staff & families. Last week we wrapped up our support by raffling off 20 employee-created gift baskets & raising $6,544!

#giving

'Retail escapism—immersive experiences that blend the best elements of shopping, entertainment, education and socialization—is giving retail therapy a major upgrade.' Total Retail

#retail #customerexperience #marketing #branding

bit.ly/TR_Escapism

In this month's newsletter, we're featuring our new 2023 Trends report—bringing you our top five macro trends sure to impact loyalty, CRM, and experience.

bit.ly/TOL_DEC

#newsletter #marketing #customerengagement #customerexperience #CRM #trends

#ICYMI : November's Thinking Out Loud newsletter is filled to the brim with engagement and experience strategies that bring your customers closer to your #brand .

bit.ly/NOV_TOL

#newsletters #customerexperience #customerengagement #developers

This is such a well-researched paper written by my #genz colleague who’s a marketer and consumer. Dig in to see how this generation will be a challenge for #marketers .

#marketing #brand #future

In a recent BenefitsPRO article, senior director - thought leadership Tess (Donahue) MacGibbon, shares strategies to help leaders create long-term employee loyalty amidst the #greatresignation .

bit.ly/BenPro_employ

#hr #employeeengagement #employeeexperience

I’m excited to be included in Twin Cities Business’ Notable Marketing Leaders feature this year! To be recognized amongst this class of top #mn marketing leadership is truly an honor.

bit.ly/TCB_Mktg

#business #marketing #leadership

Our savvy front end developers created a new series packed with insider knowledge and practical tips to conquer your customers' inboxes. We're kicking off the series in our new blog.

bit.ly/TLG_email

#emailmarketing #developers #developercommunity

#ICYMI in your inbox, we've got you covered. This month's newsletter features customer-centric strategies that drive meaningful and personalized experiences.

bit.ly/TOL_SEPT

#newsletters #marketing #customerexperience #developer

Got 4 minutes for 4 questions? You’d really help a girl out!

What pandemic-inspired service do YOU love the most?

#survey #fridayfun #marketing

Few events affected Americans’ shopping habits as swiftly and profoundly as COVID-19. Senior director thought leadership, Tess (Donahue) MacGibbon, shares five key shopping behaviors that may to be here to stay.

bit.ly/shopping_normal

#retail #shopping #marketing #CX #loyaltyprograms