Twitter Beğeni Hilesi

Organic & paid #SocialMedia: what’s the difference? Both carry different benefits for your social channels, & they can work together to power up your #ContentStrategy! @SocialInsiderio shares the differences, & how to use them to your benefit: bit.ly/eng_smm_2008

We’re no strangers to AI & could it be reaching bigger heights with #Google & #Microsoft investing in power to feed #LLMs? In our latest Talking Propeller Heads, IBA International’s CEO unpicks the good, the bad, and the very useful in #AI, with Mike Karliner: bit.ly/eng_tph_2108

Effective collaboration guarantees great results, as the @Asana x Meltwater ‘The State of Marketing Collaboration’ report states – but what does this mean for daily #Marketing activity, especially during this era of #AI? Check out the report here: bit.ly/eng_b2bmktg_22…

You heard it here first! We’ve been tracking the latest updates for #X since the takeover of Musk, & the arrival of its rival #Threads. X’s reputation is now at its lowest, so #Marketers beware, is this the beginning of the end of X? Marketing Week bit.ly/eng_trend_2308

Despite only being mid-way through Q3, it’s already time to plan for the December holiday season! Is #TikTok part of your holiday marketing mix? If not, check out TikTok’s latest guide to help you map out your strategy! bit.ly/eng_smm_2708 Social Media Today

ICYMI: The IBA Talking Propeller Heads have taken a sanity check on #AI! Yes, AI has been known to make mediocre copywriters worse, but what about the actually positive use cases? Our latest blog highlights the top-level findings from our experts: bit.ly/eng_tlp_2808

#AI is making marketers less productive! A survey of 2,500 workers has showed that AI tools aren’t saving time & has given them more work to do! Remember – AI may streamline your work, but it isn’t always accurate, innovative or creative! WARC bit.ly/eng_trend_3008

Earned media is a #PR essential, but how can you determine the true value of it? Don’t just look to vanity metrics! Generic engagement numbers & readership figures won’t tell the whole story – it’s time to dive deeper… bit.ly/eng_b2bmktg_29… PR Daily

Should you bother about measuring #MediaImpressions? And what are they? To gauge the effectiveness of the #PR methods used, one method stands above all others – media impressions. Determ has all you need to know: bit.ly/eng_b2bmktg_03…

Is #LinkedIn a primary part of your #B2B communications strategy? It should be! According to Oktopost, LinkedIn is a game-changer in the B2B sector for #communications & #brand building, Find out why, here: buff.ly/4e8RjwW

#SEO is constantly evolving & changing, #AI is only accelerating these changes! According to @Gartner, traditional search is set to decline, while AI-powered search rises through the ranks. One thing’s for certain – traditional SEO won’t cut it anymore! buff.ly/4edxapv

Brazil just banned #X. It followed a long-running battle between Musk & Brazil’s Supreme Court Justice Alexandre, coupled with fears of the platform spreading #misinformation. Could other countries follow suit? Watch this space… buff.ly/4e5GJGO The Conversation - Australia + New Zealand

B2B #SocialMedia shouldn’t be just robotic marketing speak & acronyms! A human touch to #B2B socials is vital to grow #Brand presence & build an engaged audience, as this Oktopost podcast explains! Listen to it, here: buff.ly/4cVo7bL

No two customers are the same, but they may have similar characteristics! Knowing these characteristics A.K.A #B2B segmentation is key to tailor your #PR & #Marketing efforts to potential customers, as Meltwater explains: bit.ly/eng_b2bmktg_11…

ICYMI: The summer lull isn’t an excuse to hang up your #PR hat! In our latest blog, IBA International’s Caitlin Goldsmith shares how we’ve taken this time to give a masterclass on proactive & reactive PR - it’s all about keeping the momentum rolling! buff.ly/4cYS4rk

#SocialMedia trends are useful tools to help your #brand relate to your audience – but should you use one that doesn’t fit your brand identity? Brandwatch takes a deep dive into social trends, and how you can use them to your advantage: buff.ly/3XCtuYL