Yes it's really that time again!

TK Maxx kicks off ‘biggest Christmas campaign to date’: The Marketing Week Christmas blog 2022

marketingweek.com/christmas-adve…

'The metaverse is a naïve joke but the concept of bridging internet and reality is key.'

Any new technology goes through up to three stages. The metaverse is currently at stage two...

marketingweek.com/tom-goodwin-me…

.Unilever hails ‘brand power’ amid pledge to ‘take the lead’ on price

Unilever plans to continue increasing marketing spend until the end of 2022, as the business fights to maintain market share in the current inflationary environment.

marketingweek.com/unilever-brand…

Making a market that works for talent.

Athletes are increasingly in demand for brand endorsements, which means marketers need a complete view of the talent market to seize the right opportunities.

marketingweek.com/making-a-marke…

#spon PickstarUK

The company is beginning to see consumer behaviours change, where it says it is seeing some switch to private label products and consumers changing how they buy or consume their beverages.

However, Coca-Cola is confident in its ability to succeed.

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Participants commented on the “breath-taking” and “stunning” footage, while facial coding reveals the moments in which viewers’ jaws literally dropped while watching the ad.

marketingweek.com/attenborough-b…

How Gymshark is broadening its appeal to become ‘the biggest British brand ever’

With the launch of its first retail store and an evolving media strategy, Gymshark’s and CEO are bullish about brand’s ability to reach beyond its customers.

marketingweek.com/gymshark-broad…

Morning! In today's marketing news:

- Unilever praises ‘strong pricing’
- Meta hit by slowing ad demand
- UK ad market to reach £35bn in 2022
- The Kraft Heinz Company hails ‘modernised’ marketing
- M&S takes Sparks global

Read the full round-up: marketingweek.com/everything-tha…

'The power of costly signalling: Why you should build huge and beautiful campaigns.'

Advertising is like a mating ritual – impressive displays are more effective – which means consumers need to see what you’re spending on media and creative.

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Marketing budgets are expected to shrink. And, according to the IPA, the outlook for the next four years is bleak, with predictions of further cuts to account for stalling consumer spend.

marketingweek.com/scenario-plann…

#spon Analytic Partners

Continuing on our focus on communicating effectiveness, we explore Marketers view on sharing the effectiveness message amongst the wider team, who should see them and why.

marketingweek.com/marketers-effe…

This week, we direct our focus to communicating effectiveness, and one column we urge you to re-visit is by JP Castlin: 'The language of marketing is so imprecise as to be almost meaningless'

marketingweek.com/jp-castlin-lan…

While the current rate of inflation in the UK is estimated to be 13.2%, it is more likely to be in the range of 18-20% in food retail, the firm estimates.

“It’s the lowest income consumers that have actually seen the 18 to 20% inflation,”

marketingweek.com/fmcg-brands-he…

Customer retention could become more difficult until the cost of living crisis starts to ease. Some 79% of consumers plan to cancel subscriptions, find lower cost service providers, or negotiate contracts to offset the cost crisis.

marketingweek.com/loyalty-cost-o…

In case you missed it, over at Marketing Week, we are celebrating 20 years of the Tom Fishburne

We asked Tom Fishburne to take us through the decades and how marketing has changed over the years, so check that out here: marketingweek.com/marketoonist-2…