High-fiber bars + butt wipes. Undeniable synergy. IQBAR 🤝 DUDE Wipes

Anyone know someone at Costa Coffee corporate? Just saw them selling our bars in the Seattle Airport. Unclear who's distributing to them, but they're selling like hotcakes. Would love to take that partnership to the moon.

Half of product-market fit is price. And *more than half* in a tough economy. "But if it's a great product, you'll have pricing power!" Not in mass-market CPG you won't.

As an entrepreneur, try to create cults. As a consumer, try to avoid them. Cults are remarkably "sticky." Great for retention, not great for objective thinking and evaluation of all options.

Even the most advanced AI model would never think of this email subject line. Bullish on humans.

Coming soon to a Costco near you... 💧🍹👀

If your personal brand is outshining your brand brand... ...that ain't good. Either A) deprioritize the former and go all in on the latter, or B) drop the latter and monetize the former.

Hard to beat.

When you know nothing about wine but need to justify the 25 glasses you drank in the trailing 72 hours.

IQBAR at Burning Man. 🤙 h/t Ryan Sandler

“Exit” is a meaningless term. It’s synonymous with “stopped doing.” As weird / gaudy as it sounds, “made $X” is a 1,000X more useful data point.

POOKIE's snack regimen is absolutely fire! 🔥🍫

🎃 Pumpkin Spice IQBAR and IQJOE flavors just dropped. Limited time only - get em while they’re hot!

Underrated character trait: Bias for Accountability Bias for Action (a far-more-discussed trait) gets you in the door. Bias for Accountability *keeps* you in the door. And likely results in you managing or owning your own door one day.

POOKIE strikes again!

Given it’s fairly common for sub-scale Canadian CPG brands to go public on the Canadian stock exchange… Could a sub-scale U.S. CPG brand IPO on the Canadian market? And if so, why don’t more brands doing, say, $25-75M in revenue do this?

Build logistical advantages into your products and packaging. Few do this. They just think: “Let’s just make an A+ product. Customer experience over everything!” Those who ALSO deeply consider financials around how the product packs, travels, and merchandises gain double digits