Analytic Partners
@AnalyticGlobal
Global leader in measurement and optimization. Sharing interesting news about technology, trends, and the industries we serve.
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http://www.analyticpartners.com 16-01-2013 04:15:39
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How do partnerships drive better analytics and ROI? Analytic Partners' Susan Tillou dives into how to achieve holistic measurement with enhanced data, expedited insights and enablement of scale. hubs.la/Q01kLfmH0 AdExchanger
With #advertising #budgets under immense pressure, it has never been more important to reach target audiences in the most #efficient way possible. Our Managing Director in Australia explains for AdNews how to make the most with what you've got. hubs.la/Q01kf1np0
In times of #economic uncertainty, cutting #marketing #budgets is a recipe for long-term failure, not success. Our latest ROI Genome report explores how brands can maintain #advertising #effectiveness and even gain ROI in challenging times - hubs.la/Q01k6l2F0
Who wants to print catalogues when a new video on TikTok gets millions of views? Measuring & proofing the success of leaflets seems impossible in a digital & performance-driven world. We spoke to Advertising Week how these formats can be optimised: hubs.la/Q01jn4z90
In a #postcookie and #privacyconcerned world, #targeting is becoming increasingly complicated - but that doesn't mean you can't get it right! Paul Sinkinson investigates what role narrow targeting and broad reach have to play. Read the article on B&T: hubs.la/Q01hFwc00