Let’s get local! Watch our #TVMeasurement session to hear @Ampersand, PlaceIQ, Scripps Networks, & NewYorkInterconnect discuss innovation in local measurement and how marketers are utilizing it to determine campaign impact. Join us!

With the current shift in the measurement landscape, how can we adapt to a cookieless future? Watch our #TVMeasurement session with @Blockgraph & LiveRamp as they simplify identity and show how marketers should be preparing for the end of cookies!

VAB welcomes new member Atmosphere TV, the leading streaming TV platform for businesses, offering more than 60 original and partner TV channels. Learn more at atmosphere.tv.

Join VAB President & CEO Sean Cunningham & EVP of VAB Danielle DeLauro for 2 panels during #NYCTVWEEK : Advanced Advertising Summit on Monday, September 12th. Register now!

nyctvweek.com/2022/AdvancedA…

The transition to modern measurement solutions has blurred the lines between two foundational concepts: #measurement & #currency . Watch on-demand now Scott Clark.tv, @SalesForce, & TVREV discuss the difference between the two and how they each lead to business growth!

For this month's Multicultural Marketer FAQ, we're answering: 'How can my organization demonstrate its commitment to advancing #diversity & #inclusion ?' Watch this panel discussions between leaders of ana_aimm, Publicis Groupe, SiriusXM and L'Oréal USA to learn more.

Watch our Modern #TVMeasurement Executive Round Table led by VAB President & CEO Sean Cunningham as measurement experts discuss best practices for marketers when evaluating measurement platforms, as well as predictions of what the future of measurement will look like.

We're hiring for 3 positions! Learn why we are different and what we care about most below. thevab.com/vab-happenings…

It's Monday, grab your coffee ☕ and check out these insights on how marketers can use #cinema to reach young, lucrative, cordless and multicultural audiences. Learn more below.

During the State of TV Measurement Week, we equipped you with the keys to modern TV measurement & understand the critical issues - and opportunities within it. Watch all the session on-demand now!

Watch here: thevab.com/vab-happenings…

#TVMeasurement #VABwebinar

TODAY @ 2pm ET - register for today's session - The 5 Reasons Your Clients Should Embrace #ConvergentTV , learn to position yourself to speak with and sell to your clients and drive cross-screen revenue. VAB members, if you haven't received an invite, reach out to [email protected]

We’re thrilled to announce Outcomes Lift, the industry’s 1st product measuring the full incremental impact of #crossplatform advertising campaigns on marketing funnel outcomes. It provides advertisers with increased visibility into the entire #CX journey. bit.ly/3Ska1Ye