richard shotton (@rshotton) 's Twitter Profile
richard shotton

@rshotton

Founder of Astroten, a consultancy that applies findings from behavioural science to marketing. Author of The Choice Factory & The Illusion of Choice

ID: 18188324

linkhttps://www.amazon.co.uk/Illusion-Choice-Psychological-Influence-psychological/dp/0857199749/ref=zg_ calendar_today17-12-2008 13:02:44

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richard shotton
@rshotton

8 days ago

A new article for Marketing Week looking at how Oasis applied tactics from behavioural science to sell tickets at inflated prices The article covers the idea of sunk costs - how once we have spent a little time or money we go to illogical lengths to avoid feeling like that

A new article for <a href="/MarketingWeekEd/">Marketing Week</a> looking at how Oasis applied tactics from behavioural science to sell tickets at inflated prices The article covers the idea of sunk costs - how once we have spent a little time or money we go to illogical lengths to avoid feeling like that