Congrats to the Class of ‘23! So proud of these newly-minted MIT PhDs: my cousin Cory Frontin earned his doctorate in Aeronautical and Astronautical Engineering & my advisee/coauthor Yunhao (Jerry) Zhang earned his in Management Science. Brilliant! ⭐️ #TheMostWonderfulTimeOfTheYear

How long will people tolerate an imperfect AI system before abandoning it? This paper examines attitudes toward errors of #AI .

Read more: spkl.io/60124g9HK

#LLMs Yunhao (Jerry) Zhang Dr. Renée Gosline Massachusetts Institute of Technology (MIT)

Thanks to the trio Paris Marx Kalinda Ukanwa Anthony Habayeb for unpacking how tech can be more responsible & human-first from the perspectives of power, science & strategy. Real talk!

Our current moods about the state of affairs per our chosen emojis:
🤔 😐🤯😡😬 #SMSMIT

Join MIT IDE TOMORROW, May 23 for the #SocialMedia Summit Massachusetts Institute of Technology (MIT) ft. David G. Rand (@[email protected]) Renee DiResta Dr. Renée Gosline Paris Marx MitchellBaker Kalinda Ukanwa Sarah Oh Kate Klonick Mike Masnick +more hosted by Sinan Aral 🏁 and keynote by Christopher Graves
Register FREE now: bit.ly/mitsms23
#SMSMIT

When it comes to models like ChatGPT, “the best-case scenario is insipid output … the worst-case scenario is inaccuracy and bias that’s mass-produced,” said Dr. Renée Gosline mitsloan.co/3FKsj06

Two weeks left to apply to MIT Sloan School of Management Marketing PhD program! mitsloan.mit.edu/phd/admissions…
We have a great interdisciplinary group of faculty+students working on a wide range of important topics
Here's a thread about our group
cc Rahul Bhui Dean Eckles Catherine Tucker Sinan Aral 🏁 Dr. Renée Gosline

One of the most powerful examples of why frictionless strategies are not a CX panacea and can do harm when coupled with algorithms & ML. This 1-click purchase and automated recommendations must be interrupted and removed. Put human lives over convenience. Add good friction to AI

Very exciting 🧵 on the White House OSTP AI Bill of Rights! Love to see this progress toward responsible AI. Congratulations to all whose hard work led to this, including the wonderful Alondra Nelson and Suresh Venkatasubramanian (also on sky and mount)

“Using AI in a way that’s human-centered as opposed to exploitative will be a true strategic advantage.” — Dr. Renée Gosline mitsloan.co/3IDDS9M

I wrote about a topic I’ve been itching to address for some time: how AI PR hype, coupled with increasingly flashy AI-generated outputs, is creating a dangerous gap between the technology’s perception & reality. A collab with Miles Kruppa. wsj.com/articles/tech-…

A party/SCOTUS that would make this ruling before midterms, knowing how it would mobilize the opposition, is no longer concerned about votes. It’s apparent they believe voter suppression has been sufficiently established.

They won’t stop at Roe.

Mimicry is a well-established sales technique, associated w/higher sales & compliance. Mimicry w/the goal of convincing users to trust AI is troubling. The brand goal mustn't be to manipulate trust to extract value & reduce agency. Examine what builds trust to serve, not exploit.

🎧New Episode 🎧

The Digital Insider

Natalia Levina Richard Stengel and Clint Watts join me to discuss “The Information War in #Ukraine '

Apple: apple.co/3tOxzK0
Spotify: spoti.fi/3O3QEA9

Or wherever you get your podcasts!

Very interesting research on algo harm that centers affected Bangladeshi students.

You can’t unring a bell, so we must assess “algorithmic imprint” even after discontinuation.

Why #AI customer journeys need more friction per #MITSloan prof Dr. Renée Gosline mitsln.co/334X30slTYM Learn more during her popular live online course, Breakthrough Customer Experience (CX) Strategy (Jun 27-29) mitsln.co/nh1F30slTYR

The 'AI sentience' discourse on Twitter this weekend is sharply underscoring the urgency of this. What systems are being set up by people under the spell of magical thinking about AI and how much more oppression will they entrench?

Why #AI #CustomerJourneys

Need More #Friction

hbr.org/2022/06/why-ai… #fintech #ArtificialIntelligence #MachineLearning #DeepLearning Dr. Renée Gosline Harvard Business Review #marketing Prof. Sally Eaves Brian Ahier Harold Sinnott Andreas Staub Terence Mills Maria Fariello 💙 #TechForGood 💙 Eveline Ruehlin Nicolas Babin

Responsible AI & marketing appear contradictory but they’re both important for digital transformation. Many emphasize removing friction, but in this Harvard Business Review article I discuss the benefits of adding good friction and removing bad friction in an AI-enabled CX strategy.